Strategic and Business System
> Innovation and Growth
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” (Peter F. Drucker).
So, let’s try a new approach…
We all have one or more talents, and our businesses too. Especially when they are the creations most resemble to ourselves, its creators. It’s a matter of finding those talents (lost, or never imagined) and visualize and conceptualize the real Unique Selling Proposition (USP), distinctive and exclusive to the company, known by its creator or not, has in his DNA, and on which to base and reinvent their market positioning. And despite the obvious joke that always makes external advisors and consultants, we must to say that only an external advisor to the company, and therefore oblivious to the anguish that from within the decisions are taken that affect their vision reality and external to company policies, is able to objectively identify their competitive advantages, and realistically defects and threats, but the strengths and opportunities of each company as well. Analysis is only useful if we have the courage to listening, and face it.
Our Strategic system and proposal only deals with the commitment to the successful future of the company within our sector. And has more to do with the possibilities for orderly growth on Strategic Business Units, re-identified and re-defined in simple and useful Plans Business. It is an original and innovative Strategic method, we have had the opportunity to put into practice in recent years in several companies that have relied on the potential of this growth and the expansion from its own previous brand building, based on this strategic innovation plan and focused on a real commercial pressure.
It is about our proposal, therefore, more innovation and commercial dimension, in a very broad sense -indeed in the broadest sense-, and we have forgotten… parking dreams and opportunities, hounded and pressured, and many times embittered by the pressure of the immediate economic and financial difficulties of the company.
We conceive it as a business set-point. So the effectiveness of our Strategic Model of Innovation and Growth, for the renovation of companies in the transportation sector, is mainly based on:
Simplicity for the strategic approach and its implementation, based primarily on one’s own life and business experience of our consulting team, and behold our differentiator key. We can not perform these functions with high responsibility and commitment to success involved, if only have learned from technical manuals, and have not experienced first a business life intensely, by definition subject to constant change.